Strategy
Help to open new doors to fight addiction in South Florida
Liberation House has a solid track record of helping rehabilitated members of Palm Beach communities with lasting sobriety. They needed to communicate in a way that helped those in need while attracting outside organizations to become partners in the fight.
We worked together to create a website that provides vital information for visitors while conveying a message of help and professionalism.
Work
Using story to create a homepage with intent
The existing home page had little information to encourage visitors to explore the website.
Something simple like a clear call-to-action and quotes from former residents can make all the difference. So we completely redesigned the site to allow visitors to quickly get where they needed.
Offering help outside the site's primary purpose
The website focuses on sober living, a combination of programs within their residences. We also added helpful resources for those who came to the website searching for help getting rehabilitation services before recovery.
Calling everyone to action
Most importantly, we created a way for those needing a recovery home to request additional information with an immediate response from a Liberation House staff member to continue with the next steps. A crucial step to lasting sobriety.
Professionals can also use the same request form to jumpstart the recovery process for their patients and clients.
Results
Continued improvement
The redesign gave Liberation House a clear purpose and understanding of its offering. More importantly, it gave them a solid foundation for credibility, allowing visitors to see them as professional while boosting their credibility with potential partners and local organizations.
- Avg time on the website: 48 seconds (from 8 seconds)
- Traffic increased by over 321% in the first 60 days
- SEO ranking jumped from 28% in the first two weeks
Strategy
Help to open new doors to fight addiction in South Florida
Liberation House has a solid track record of helping rehabilitated members of Palm Beach communities with lasting sobriety. They needed to communicate in a way that helped those in need while attracting outside organizations to become partners in the fight.
We worked together to create a website that provides vital information for visitors while conveying a message of help and professionalism.
Work
Using story to create a homepage with intent
The existing home page had little information to encourage visitors to explore the website.
Something simple like a clear call-to-action and quotes from former residents can make all the difference. So we completely redesigned the site to allow visitors to quickly get where they needed.
Offering help outside the site's primary purpose
The website focuses on sober living, a combination of programs within their residences. We also added helpful resources for those who came to the website searching for help getting rehabilitation services before recovery.
Calling everyone to action
Most importantly, we created a way for those needing a recovery home to request additional information with an immediate response from a Liberation House staff member to continue with the next steps. A crucial step to lasting sobriety.
Professionals can also use the same request form to jumpstart the recovery process for their patients and clients.
Results
Continued improvement
The redesign gave Liberation House a clear purpose and understanding of its offering. More importantly, it gave them a solid foundation for credibility, allowing visitors to see them as professional while boosting their credibility with potential partners and local organizations.
- Avg time on the website: 48 seconds (from 8 seconds)
- Traffic increased by over 321% in the first 60 days
- SEO ranking jumped from 28% in the first two weeks
Strategy
Help to open new doors to fight addiction in South Florida
Liberation House has a solid track record of helping rehabilitated members of Palm Beach communities with lasting sobriety. They needed to communicate in a way that helped those in need while attracting outside organizations to become partners in the fight.
We worked together to create a website that provides vital information for visitors while conveying a message of help and professionalism.
Work
Using story to create a homepage with intent
The existing home page had little information to encourage visitors to explore the website.
Something simple like a clear call-to-action and quotes from former residents can make all the difference. So we completely redesigned the site to allow visitors to quickly get where they needed.
Offering help outside the site's primary purpose
The website focuses on sober living, a combination of programs within their residences. We also added helpful resources for those who came to the website searching for help getting rehabilitation services before recovery.
Calling everyone to action
Most importantly, we created a way for those needing a recovery home to request additional information with an immediate response from a Liberation House staff member to continue with the next steps. A crucial step to lasting sobriety.
Professionals can also use the same request form to jumpstart the recovery process for their patients and clients.
Results
Continued improvement
The redesign gave Liberation House a clear purpose and understanding of its offering. More importantly, it gave them a solid foundation for credibility, allowing visitors to see them as professional while boosting their credibility with potential partners and local organizations.
- Avg time on the website: 48 seconds (from 8 seconds)
- Traffic increased by over 321% in the first 60 days
- SEO ranking jumped from 28% in the first two weeks
