What They Needed

After the launch of the Library's new building in 2006 a new was website added. However, the website was missing key components and content was displaced throughout the site. They wanted a place where patrons could come and find out about the many things happening at the library that went beyond just books

Our Approach

We worked for weeks crawling through content and discussing what they needed in order to attract patrons in a new digital world. Once we established a strategy we worked to change the mood of the site by adding neutral colors mixed with bright and bold hues of red and blue. Events and connection to digital services were added along with book, music and movie reviews. The goal was to move the NCHCPL.org website from a more serious place to something more relaxed and fun.