What if we're wrong?  Our process has been revamped in process that took nearly 14 months to process...process that!  Look, I'm someone who strives for the "new", always changing and evolving almost to my own detriment.  

Our clients at Snap Creative understand our process and why it's so exhausting (at least I think they do), but what if it's all for nothing?  What if there is an easier, faster and simpler (and by all of that I mean smarter) way to build a great website?  

We've talked (okay maybe chewed) our clients ears off about user data and usability and building for their customers.  Believe me, we understand our Mike Tyson like approach because we too have heard the same thing from every expert in the field, but what if we took a different approach?  Why are users brought into the fold after the fact or later in the process (if they are even brought into the fold at all)?  Why not take the guesswork completely out of the fold when creating websites?  Why isn't there anyone else out there truly listening to their users and building around that.  

Guesswork is for suckers and last I checked, my last name wasn't Wonka.  It's time to make a change, a wave perhaps and stir (or shake) things up!

Our mission is fairly simple in it's plan, but not as simple in it's execution.  We are more than capable of designing and building solid websites for those that understand a website's purpose (more on that in a later post).  However, working in a small community has it's challenges:

• Lack of understanding
• Unwillingness to evolve
• "Technophobia"
• Burned by another "web design" company

The list can get much deeper, but the point is we are trying to change that.  Take the time to learn more about the technology available before you condemn it.  There are a lot of great resources available to help you along the way.  A great start...our wonderful Public Library.  They have a wealth of information and team of staff members dedicated to get you the help you need.

We are here to help too!  We work with our community to do everything we can to help give understanding to technology and encourage everyone to embrace it.  We give the little push needed to help bring our community to a world of technology that's going to pull us in regardless of whether we want to go or not.  That's one of our goals and we love the challenge!

We have a variety of clients that range from sole proprietors to organizations with 2-3 levels of management.  As we push pull guide them through our process, we have noticed simlar trends when it comes to understanding content and context (how content is presented to your users).  I could rant for hours on how content should be presented on a website, but this video explains it in a much shorter way.  It's directed toward mission statements, but can be applied to almost any other piece of content...Enjoy!

After several weeks of changes, careful and sometimes annoying process and a complete shift to our new hosted CMS, GetSnapCreative.com is finally live.  We took a lot of time to think about what our clients and potential clients would want and need in terms of content and spent quite a bit of time asking them what they needed.  The result is what you see here and I would like to thank all of the people (especially my wife) that were patient enough for the wait!

-Snapper!